Target Just Cut Prices on Nearly 2,000 Items — Is It Worth Waiting Until Black Friday To Shop?
Target just cut prices on an additional 2,000 apparel, footwear and home items to kick off the early holiday shopping season.
This is on top of the more than 10,000 prices the retailer has lowered over the past year.
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While shoppers have grown accustomed to stocking up during traditional sales periods like Black Friday, with these new reductions, some things may not be worth waiting for at Target. Below MoneyLion explores when you should wait to buy, reasons why it could be more practical to buy now and even a tip to save even more money.
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The New Cuts Are Permanent Reductions
According to Target, the latest price drops are base-price reductions, rather than short-term promotions. While that may suggest there’s no rush to buy, waiting another seven or eight weeks isn't guaranteed to produce a lower price.
It also could mean shoppers don’t have to wait until Black Friday to make their holiday purchases.
For long-term reductions, some of the cuts are substantial, both on a percentage and on an absolute-dollar amount.
Women's long-sleeve T-shirts, for example, dropped from $15 to $12 — a drop of 20%. Threshold queen comforters fell from $89 to $69. Target said its refreshed bedding assortment costs about 15% less on average and some items are priced at least 20% below comparable items last year.
Some Products May Still Be Worth Waiting For
Target hasn't announced its 2026 Black Friday offers yet, so there is no way to know exactly what will be discounted or by how much. But traditionally, Black Friday is a mecca for sales on items like electronics, toys, small appliances and seasonal merchandise.
Last year, for example, Target offered discounts of up to 50% on these categories of items during Black Friday week. Additional savings of 40% were available on select clothing, Lego sets and holiday decor, among others.
There’s no guarantee Target will offer the same type of sales in 2026. Still, last year's discounts provide a useful reference point for shoppers deciding whether to buy now or wait.
The bottom line is that based on last year’s discounts, if you're shopping for a television, gaming system, toy or small appliance and don’t have an immediate need, waiting could make sense.
Look for the Holiday Price-Match Guarantee
In past years, Target has offered a holiday price-match guarantee that helped protect shoppers from overpaying. In 2025, for example, Target offered to price-match any purchases made between Nov. 1 and Dec. 24. However, it has not yet announced a comparable 2026 policy.
As a standing policy, Target does generally allow shoppers to request a price adjustment if an eligible Target item falls in price within 14 days of purchase. However, that's far shorter than the time between mid-October and Black Friday.
Consider Your Needs, Not Just the Calendar
While everyone wants to pay the lowest possible price for an item, practicalities of daily living can take precedence. If you need a new pair of shoes, for example, it doesn’t make much sense to wait until Black Friday to shop, even if the prices may be lower.
Target has helped reduce the risk of missing out with its newly reduced prices on many everyday items. If you’ve already got apparel, footwear and home goods on your shopping list, for example, you might want to check if your favorite items are now cheaper.
There may be more reason to wait for items that are standard fare for Black Friday sales, from electronics and toys to small appliances. These items are often discretionary purchases to begin with, so waiting for a time of known historical discounts can make more sense.
Editor’s note: Prices and availability are subject to change.
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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