6 SUVs That Will Have Huge Price Drops This Summer
If you’ve been waiting to buy an SUV, this summer might be the best time to shop for one. With hundreds of thousands of leftover 2025 models still sitting on dealer lots, manufacturers are increasing incentives to move inventory. Here are the SUVs that will likely drop in prices this summer and why.
1. Nissan Rogue
The Nissan Rogue is one of the SUVs that will see price cuts due to company-level problems. Plus, this model is a major contributor to Nissan’s U.S. sales. And when a company heavily relies on one vehicle, it has no choice but to discount prices.
Steven Lazaroff, founder of CompareMechanic, said Nissan is struggling financially and has been reporting net losses.
“Nissan is bleeding; they have to move cars," he said. "The Rogue is basically their whole U.S. business, so I'd expect them to get pretty aggressive with incentives just to keep the factories running.”
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2. Ford Explorer
The Ford Explorer is facing a different issue. There are too many vehicles sitting on lots. According to Lazaroff, dealerships are already seeing inventory pile up, with more than 32,000 units sitting on dealer lots nationwide.
“Dealers are already undercutting the new lower MSRP just to clear out leftover 2025s. There's going to be room to push,” Lazaroff said. “This type of setup reminds me of 2018 when the inventory blew up and we lost 10% or more on our Explorer flips.”
3. Chevy Equinox EV
Electric SUVs are facing a different problem. Because more midsize electric SUVs are entering the market, buyers have more options, forcing automakers to stay competitive on price. Another contributor is the federal EV tax credit that ended in September 2025.
“More and more midsize EV SUVs are hitting the market, so Chevy has no choice but to lower the cost to stay in the handful of car decisions,” said Chris Pyle, auto expert at JustAnswer.
With the current gas prices, the Equinox EV is worth considering if you've been on the fence. In fact, its price is almost the same as some gas-version models, which can mean more savings on fuel.
4. Jeep Grand Cherokee 4xe PHEV
The Grand Cherokee used to sell itself, but that’s no longer the case. Its parent company, Stellantis, has gone from strong profits to losses within a short period due to write-downs after its EV push stalled. It even had to suspend dividends.
"It needs help moving off the lot and at this point price is pretty much the only lever they have left. I expect real discounts,” Lazaroff said.
5 & 6. Hyundai Ioniq 5 and Kia Niro
Hyundai slashed the price of the 2026 Ioniq lineup by up to $9,800. The Kia Niro EV is following suit, with incentives designed to keep its brand top of mind for budget-conscious shoppers.
“For the most part, Kia and Hyundai cars are low-cost and they want to stay in that market of lower-priced cars," Pyle said. "To do that, they are offering good incentives on the Ioniq and Niro EVs to stay in the public eye.”
Editor’s note: Photos are for representational purposes only and might not reflect the exact year, make or model of the vehicle(s) listed in this article.
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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