In case you haven’t noticed, we kind of have a thing for fast cars here at MoneyLion.
We’re proud sponsors of 23XI Racing, which is co-owned by Michael Jordan and Denny Hamlin and represented on the track by drivers Tyler Reddick (#45) and Bubba Wallace (#23). There’s something incredibly exhilarating about seeing the speed, skill, and strategy on display at events — not to mention the sound of those roaring engines, and the excitement of seeing both people and machines reaching new heights and setting records.
So as you can imagine, we’re beyond excited to announce that our next primary race will be the Goodyear 400, taking place at Darlington Raceway on May 12, 2024. The MoneyLion car will be driven by Tyler Reddick, but it won’t be our usual money teal paint scheme. This time, we have a few exciting twists:
A Painted Tribute to a NASCAR Icon
At this NASCAR Cup Series race, 23XI Racing driver Tyler Reddick and MoneyLion will pay tribute to NASCAR legend Tim Richmond by resurrecting his iconic #29 Motorcraft paint scheme from 1982. This race has been a beloved yearly tradition for about a decade now, with drivers and teams encouraged to participate by donning their vehicles in throwback paint schemes that tie into NASCAR and grassroots racing history. It’s just one of the events at NASCAR’s annual Throwback Weekend event, where retro looks (both for the teams and their cars) are on production at Darlington, the oldest superspeedway in the sport.
It’s the perfect opportunity to reflect on the sport’s past, and how it informs the present — and future — of the sport. And Reddick is a major part of that legacy and impact, with two consecutive wins in the NASCAR Xfinity Series in 2018 and 2019, and more recently, a win at the Geico 500 at Talladega last month.
When it came to choosing a driver to celebrate with this partnership, Tim Richmond was a natural choice because of the significant — and lasting — mark he made on the sport. Richmond emerged as a force in NASCAR racing in the 1980s, captivating fans with his outsize personality both on and off the track. Over the course of just over five seasons, he secured 13 victories in NASCAR’s premier series, leaving an indelible impression on the sport. But his career was cut short tragically by complications from AIDS in 1989, making him one of the earliest high-profile athletes to openly acknowledge his diagnosis, raising critical awareness and helping to destigmatize the disease.
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Despite his far-too-short time in the spotlight, Richmond’s legacy endures as a skilled driver who added charisma and style — not to mention extraordinary technical skill — to NASCAR during his storied tenure. And Tyler Reddick is the perfect pick to commemorate his legacy: He has long admired Richmond as a driver, inspired by his aggressive style, free-spirited personality, and the fact that he was a grassroots racer who didn’t conform to convention.
A Blast from the Past
Besides the MoneyLion car’s retro paint work, we’ve also collaborated on a custom firesuit that is a replica of the same one Tim Richmond wore back in 1982. Tyler Reddick will sport this eye-catching classic firesuit during the race — and stay tuned, because we’ll be giving fans a chance to win it and take home a piece of history on MoneyLion’s social media accounts.
For this race, Darlington will also bring back the popular “best throwback paint scheme” fan vote and will recognize the favorite scheme as voted by fans during driver introductions before the race.
Vote for MoneyLion’s Tim Richmond-inspired retro paint scheme here!
MoneyLion has wanted to participate in Darlington Raceway’s throwback theme for the past 10 years by paying homage to such an iconic driver with a paint scheme that has never been done before. We’re beyond excited to present this partnership as the latest example of our commitment to celebrate the past, present, and future of NASCAR racing. It’s a powerful opportunity to reflect on some of the contributions that laid the groundwork for the innovations the sport is seeing today.
If you’re a NASCAR lover — or just want to learn more about the sport and meet others in its community of passionate fans — join us in Darlington:
WHEN: May 12, 2024 at 3:00 p.m. EDT
WHERE: Darlington Raceway, 1301 Harry Byrd Hwy | Darlington, SC 29532Can’t be in Darlington but want to follow along with all of the action on the track? Follow us on X for the play-by-play and find out how you can have a chance to take home Tyler’s iconic throwback firesuit.
