A Dad, a Dream, and $10 Million
Jeff Allen didn’t just show up to win Beast Games; he showed up on a mission. Insert video here:The Ohio native turned California dad had one goal going in: get far enough to shine a light on his son’s rare disorder. Winning? That was just the icing on the absurdly lucrative cake.
His son Lucas has Creatine Transporter Deficiency (CTD), a condition for which there is no cure, no treatment, and barely any research funding. Jeff saw Beast Games as a golden opportunity, not just for life-changing money, but to make real change for his son. He outlasted, outplayed, and out-hustled 999 other contestants for that opportunity.
Nothing like a dystopian game show to fund medical awareness and research, right?
“Most people wanted the money,” Jeff later said. “I wanted a way to change my son’s future.”
More than a game
Beast Games wasn’t just a competition; it was a full-scale social experiment with a cash prize. No clocks, no phones, no sense of time. Playing it cool was just as important as not losing your mind on Amazon Prime Video.
Jeff didn’t need to be the strongest; he just needed to be smart enough to stay in the game. Episode 2? Nearly eliminated in a tower challenge. Episode 6? Forced to drag a 12,000-pound monster truck across a frozen wasteland.
“I’m in my forties. I should not be doing this. And yet, here we are.”
Brains and heart, not muscle
Jeff knew he wasn’t going to outmuscle younger competitors, so he leaned on his ability to read people and build alliances. He stayed just under the radar, visible enough to avoid suspicion but never the biggest threat in the room.
One briefcase to rule them all
Two players. Ten mystery briefcases. $10 million. One staredown. The final challenge was pure tension, some blind luck, and a testament to the power of believing in your gut.
Jeff later reflected: “The number six kept following me. Bunk six. Key six. Even my final prayer had six words. If this went south, I was gonna be haunted by sixes forever.”
So, he picked Briefcase #6. The most expensive guess in game show history.
And then there was Twana. They met as Players 830 and 831 on day one, and somehow, it made sense that they’d face off in the final moments.
Jeff: “If I was going to win, I wanted it to be against someone who earned it.”
I think we can all agree that Twana earned her shot at winning the grand prize.
A win for real change. A win for Lucas.
Most reality show winners vanish into a haze of questionable purchases and influencer deals.
Not Jeff. He’s putting his winnings into CTD research, funding projects that could actually lead to a cure. For years, Jeff had been scraping together whatever he could as a board member of the Association for Creatine Deficiencies. Now? He’s pushing for multi-million-dollar studies at Stanford, in Canada, and in Italy to fast-track a treatment.
“The goal is that one day, a kid with CTD gets diagnosed at birth and treated immediately. No waiting, no guessing, just a real chance at life.”Well said.
What’s next?
He’s still the same guy, except now he’s got $10 million and a permanent flex for every future conversation. But more than that, he’s got a mission that matters.
The Beast Games title is his.
The work? Just getting started.
Legendary stuff, Jeff.
3 Million Left! The Beast Games Might Be Over, But the Free Money Isn’t
The MoneyLion Beast Games Giveaway isn’t done handing out game-changing cash prizes.
We’re still going, and there’s $3 million left up for grabs. Just this week, 1,000 winners were selected to receive $1,000 each.
You could be next. Enter the MoneyLion Beast Games Giveaway*