Black Freedom

Below we’re sharing a blog post from our partner, dfree®. dfree is a non-profit that provides approachable financial solutions for the African American community, sharing MoneyLion’s mission to help make financial security more achievable for all.


Two years ago, Black America invaded movie theaters across the nation and around the world to see the theatrical debut of the first Black superhero in mainstream comics. Black Panther grossed over $1.3 billion worldwide and broke numerous box office records. Of course, we wanted to see a beautiful Black cast in a utopian paradise that could infuse us all with great energy and pride. Who doesn’t want to live in Wakanda?

Whether you’re a Black Panther, Black Lightning, Blade, Spawn, Luke Cage or Misty Knight fan, or whether you still remember Eartha Kitt slinking across your small television screen as Catwoman, escapism has its purpose – as long as we don’t get lost there. 

More than anything else, what needs to be on our minds as Black people is Black Freedom. What we need to be reminded is that it doesn’t take super powers to change our states of mind and change our lifestyles. It just takes super commitment. It takes the willingness to focus on our problems and take the first steps on a journey to end them. 

Financial struggles remain one of the greatest challenges of our time. Yet it is entirely within our power to change our financial status. We can become disciplined enough to budget and pay our bills on time. We can become focused enough to take our God-given talents and skills and turn them into lucrative businesses.

Yes, we continue to face racism, discrimination and other injustices – but we must control what we can control. We can’t wait for a hero on a white horse or in a black, vibranium-laced outfit to swoop in and save us. 

Let’s take a minute to find the real super heroes within ourselves. Take even longer to connect and reconnect with the true power of this universe and learn more about how God intends for our lives to be lived in freedom. Start by taking your financial lives into your own hands. The all-new online dfree® Academy 12-step financial lifestyle course can help you equip yourself with the super power tools you need to achieve your financial goals. I want 2021 to be the year our people truly achieve financial freedom, and it’s now at our fingertips and available from virtually anywhere. Let’s put in the effort now to create Black Freedom so that our joy doesn’t have to live in fantasy. 


MoneyLion & dfree’s Vision for Financial Security

Together, MoneyLion and dfree® aim to provide tools that help dfree® members achieve credit building, positive banking relationships, and generational wealth through investing. Learn more about the curriculum and tools MoneyLion and dfree offer here.