? Costco (COST) sold over $100 million in gold bars in the quarter ending November 26. The 1-ounce bars, typically selling out within hours on Costco’s website, have become a popular item among online shoppers.
⭐ The gold bars, limited to two per Costco membership, received high customer satisfaction with a 4.9-star rating. Despite some complaints about state sales taxes, members generally expressed contentment with their purchases.
? Spot gold prices have risen about 12% this year, with JPMorgan (JPM) predicting a peak of $2,300 an ounce in 2024. Costco’s success in selling gold bars reflects a growing interest in precious metals as an investment, especially with the expectation of falling interest rates. |